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Gevalia
Swedish coffee brand
Gevalia (jə-VAH-lee-ə, gə-, Swedish:[jɛˈvɑ̌ːlɪa]) is a coffee brand originating from Gävle, Sweden.
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Founded in 1853, it has grown to become the largest coffee roastery in Scandinavia. The brand name "Gevalia" is derived from the Latin name for Gävle.
A mainstream supermarket brand in Northern Europe, Gevalia is marketed in the United States as a premium brand, where it is styled 'gëvalia'.
Today, Gevalia is owned by different entities in different markets: Kraft Heinz in North America and JDE Peet's in the rest of the world.[1]
Gevalia history
In Sweden and Europe
Located in Gävle, Sweden (Gevalia in Latin), Gevalia was introduced in 1853 in Sweden by the trading company Victor Theodor Engwall & Co KB.
The first CEO was Victor Theodor Engwall. Ernst Victor Engwall succeeded his father as CEO of the company from 1882 to 1915.[2] In 1915, Knut Emil Engwall was appointed CEO. Sven Engwall served as