Sebastien cuypers bones brigade autobiography

Bones Brigade:
An Autobiography

In 1978, a mechanical engineer who had developed new skateboard products teamed up with one of the most popular skaters of the era.

George Powell and Stacy Peralta created Powell Peralta and immediately began retooling how skateboard products were made and marketed.

George, who had started developing products in his garage and kitchen oven, went on to invent innovative equipment such as double radial Bones wheels, named for their unique whiteness, and trend setting skateboard decks.

Stacy recruited the skaters and handled marketing along with his longtime creative cohort Craig Stecyk III. Rejecting the expected action shot marketing, they used their young team to create esoteric images conveying the culture's sarcasm and disenfranchised dark humor.

While spitballing about his stable of skaters, Stacy commented that he never wanted to call them a "team," a label that invited all kinds of jock baggage. Craig shrugged